BUD LIGHT PLATINUM: MORE BS PER COMMERCIAL SECOND

Kid Carboy dissects a Bud Light Platinum Super Bowl commercial. Can you conjecture a guess as to whether he liked it or not?

AN INTERVIEW WITH ROB CROXALL OF EL SEGUNDO BREWING COMPANY

If you read this blog on a regular basis, then chances are that you too have fantasized about ditching the rat race to start your own brewery, but most of us never get beyond the weekend home brewer stage and are forced to drown our “coulda, shoulda” sorrows in pints of the latest and greatest regional brew while checking email on our phones. One man who actually took the plunge and gave up a cushy corporate gig to pursue the dream of making the perfect beer is Rob Croxall, owner and head brewer of El Segundo Brewing Company, in El Segundo, CA.

THE BEST BEER LABELS

The craft brewing proliferation over the past few decades has increased the number of beers on package store shelves exponentially. With greater variety comes a greater need to differentiate your product. You can certainly do that by making better beer than your competition. Or by pushing the envelope with extreme beers. Or by developing new, […]