BUD LIGHT PLATINUM: MORE BS PER COMMERCIAL SECOND
Kid Carboy dissects a Bud Light Platinum Super Bowl commercial. Can you conjecture a guess as to whether he liked it or not?
Category: Beer Marketing
AN INTERVIEW WITH ROB CROXALL OF EL SEGUNDO BREWING COMPANY
If you read this blog on a regular basis, then chances are that you too have fantasized about ditching the rat race to start your own brewery, but most of us never get beyond the weekend home brewer stage and are forced to drown our “coulda, shoulda” sorrows in pints of the latest and greatest regional brew while checking email on our phones. One man who actually took the plunge and gave up a cushy corporate gig to pursue the dream of making the perfect beer is Rob Croxall, owner and head brewer of El Segundo Brewing Company, in El Segundo, CA.
ANHEUSER-BUSCH IS NOW IN THE TOY BUSINESS
The depths to which big beer will sink to lure in new (read: young) consumers has reached a new low this week…
TEN OF THE WORST BREWERY WEBSITES
Kid Carboy Jr. returns with a look into ten of the very worst brewery websites. It gets ugly—real ugly.
THE YEAR IN DISAPPOINTMENTS
Newest Alehead Jimmy Hoppa reveals his craft beer lowlights of 2011.
“YOUNG PEOPLE REALLY LIKE IT.”
A (translated) interview with MillerCoors CEO, Tom Long.
INSERT HOP PUN HERE
Brother Barley examines the wide world of hop-related beer labels.
TEN MORE OFFENSIVE BEER LABELS
More offensive beer labels from the Aleheads. Nice…
WHAT MAKES A GOOD BREWERY WEBSITE?
Kid Carboy Jr. points out what some of the best brewery websites are doing right, and how to build the ideal brewery website.
WHAT IF EVERY BAND HAD A SIGNATURE BEER?
Slouch and Barley imagine some classic beer/band collaborations. Rock on…
NOW, HOW EXACTLY DOES ONE TASTE GREATNESS?
Alright Miller Lite, did you just tell me I can “Taste Greatness”? That’s it, someone please put me out of my misery.
ALEHEAD NATION
Brother Barley reveals an updated map of Alehead Nation. Enjoy!
A LONG-GERMINATING BEER CONCEPT
With the release of Bud Light Platinum, Anheuser-Busch has finally solved all of the world’s problems.
BEER LABELS WE’D LIKE TO SEE
Slouch and Barley create some ridiculous new beer labels for your amusement.
THE BEST BEER LABELS
The craft brewing proliferation over the past few decades has increased the number of beers on package store shelves exponentially. With greater variety comes a greater need to differentiate your product. You can certainly do that by making better beer than your competition. Or by pushing the envelope with extreme beers. Or by developing new, […]
WEIHENSTEPHAN WHITE HOPLOSION (WAIT, WTF?)
Slouch is befuddled by the latest Weihenstephan announcement.
THEY FINALLY RUINED THE CLYDESDALES
Spoiler alert: Slouch is unimpressed with AB-InBev’s 9-11 commercial.
MOST OFFENSIVE BEER LABELS
The Aleheads seek out the most offensive beer labels in the world. Won’t someone think of the children?!?!
SEXIEST BEER LABELS
Brother Barley looks at some of the hottest beer labels on the market. You’re welcome!
COULDN’T AGREE MORE
Lord Copperpot has been watching too much TV. And he’s definitely been thinking too much.
ALEHEADS 